Future of eCommerce

by Aronno Anwar

Future of eCommerce: Mapping the Growth Trends

eCommerce has changed the on the internet buying experience, specifically the on-line retail market. Below’s what you can expect in regards to the Development of eCommerce and also the Future of eCommerce.

The eCommerce explosion over the past decade has brought on the internet buying to our fingertips. For the development of the sector as flourishing as this, numerous facets work in tandem to attain manifold targets and are, consequently, key determiners in forecasting future growth trends.

Here’s a peek right into the future of the tremendously expanding eCommerce market as well as its core growth patterns:

Future of eCommerce: Quantitative Growth Patterns of eCommerce:

One point that has stayed continuous for many years in the Global eCommerce patterns is its development in numbers. It has actually remained to increase progressively throughout different aspects. Adhering to are the 3 major quantitative elements of vital importance in the future of eCommerce:

Main 3 aspects a lot more significance in future of eCommerce:

eCommerce Boom Connection

The growth of eCommerce is most famously measured in regards to on the internet retail sales, so much so that online retail sales have actually been constantly consuming from the share of offline retail shops. These sales fads show that the exponential boom of eCommerce is expected to continue.

From 2014’s 1.3 trillion dollars to the expected 4.9 trillion dollars in 2021, eCommerce retail sales see an approximated growth of 265% and are expected to get to a monstrous 6.5 trillion bucks by 2023, according to records based upon E-marketer.

Eastern Countries to Determine International eCommerce Patterns

A large shift of standard is seen in recent times as the share of eCommerce titans like the U.S.A. in worldwide retail sales has actually declined as well as is expected to continue to decline. On the other hand, eastern nations, especially from the Asia Pacific are reporting significant development in sales.

eCommerce retail sales in countries like India and also the Philippines have taped a growth of over 30% which clearly indicates that the advancement of infrastructure as well as technology in these countries is accountable for the major shift in global ECommerce fads.

Spike in B2B Contribution to eCommerce Sales

Up until this decade, although Organisation to Consumer sales have been a lot more popular, the major vehicle driver behind is business to Company market. B2B has actually been dictating international economic fads and is prepared to grow manifolds to reach an anticipated quantity of 1.18 trillion bucks by 2021.

This fad transcends right into the understanding that emphasis requires to be moved on the innovation of B2B websites as well as services to make sure that the requirements of high protection, practical navigating, and reputable transfers can be met.

Qualitative Growth Fads of eCommerce:

No sector can progress without a qualitative progression. ECommerce has actually been evolving as well as upgrading to satisfy very tailored client requirements and also must be expected to do so in order to offer better satisfaction in customer experience.

Sustainable eCommerce Capitalization

The globe is recognizing the requirement for going sustainable and it isn’t long before every resident starts adopting an increasing number of ways to make their lives eco-friendly.

Right from the supply chain, the production materials, as well as processes, to literally product packaging and delivery, every action requires adaptation towards sustainability if a company intends to endure.

The marketplaces for sustainable services and products can be expected to be taken advantage of to their complete potential and also to an extent enhanced to finish capacity. It’s just an issue of time and essentially a short one at that.

Growth of Multimedia eCommerce

Adapting is inadequate in a competitive market like eCommerce. Adapting smartly is essential and voice acknowledgment is clever.

There’s no such point as too much comfort and the rise in voice-based browsing as well as purchases prove that there is a wonderful room for development below.

Google’s Aide, Apple’s Siri, Amazon’s Alexa, are all transforming eCommerce into voice commerce. And anybody who can understand the potential in this fad will certainly expect various other multimedia services to emerge and eat into the standard on-line shopping experience.

Automation, Customization, Productivity

The foundation for development in any type of area today is done by technology. Err is human and also when customers are shopping online, they would certainly want to avoid any kind of human blunder, delay, or ineffectiveness.

Naturally, the eCommerce market can expect generous automation and boosted personalization efforts in the upcoming years that would subsequently raise performance.

Upgradation Trends of eCommerce Operatings systems:

There’s only onwards and upwards from here in the future for eCommerce. The resources are now easily accessible to a lot of, so it entirely relies on how a platform selects to utilize it and grow.

Provider Collaboration

Any kind of company that allows on the internet buying as well as eCommerce will certainly require to ensure the user interface depends on day and also convenience as well as the site is adhering to all the very best methods to make online buying a smoother experience.

Usually business people and also their teams are not technically advanced enough for the job and that’s where world wide web companies like Icon technology are available.

They provide one-stop solutions from internet development, UI/UX, to ERP options. Solutions like these are mosting likely to be high-stake collaborators with on-line companies so that they can always be on the top of their game.

Settlement Choices Partnership

The smooth transaction activity from card payments to digital wallets like Amazon Pay, Google Pay is proof that consumers are constantly trying to find not just much safer but additionally easy payment alternatives.

With cryptocurrency progressively gaining a catalyst, we can expect bitcoins to be the future of ecommerce purchases.

As well as whichever platform doesn’t quickly adapt and also work together with such arising settlement choices, makes certain to bear the brunt of natural selection.


The power of social media sites is well recognized by a lot of online companies, yet a figured out consolidation will certainly get on the cards quickly.

Every service, whether service or product, requires social networks to passively market for them; active efforts to build a faithful social media sites base rewards heftily.

At the same time, we can anticipate top brand names that were born online to step down from virtuality right into truth. Having actually attained success in the online world, businesses will begin opening shops to broaden markets.

Overall, an Omni-dimensional growth on an unmatched range can be anticipated from the future of eCommerce. Be ready to witness the changing face of on the internet buying as well as the ecommerce sector!

Courier Services A Must For Online Businesses

by Aronno Anwar

Why Are Courier Services A Must For Online Businesses?

Courier services are now very essential in today’s time, as people are frequently sending parcels, packages, money and important documents etc…from one place to another. The fastest local and international delivery of documents and items makes courier services an important part in personal and professional lifeThere are plenty of courier service companies among which DHL is a market leader all over the world. Almost every service point of DHL stays open even on weekends too which differentiate its services from all other courier service providers.

DHL courier offers 24 hour courier services all together with online chat support for customer.Businesses all over the globe are using courier services in order to keep soft functioning with their suppliers and customers. Timely Delivery of goods and services is quite essential to make relations and faith with the customers. And if your courier company is like DHL courier you would be sure that your product will reach the target on time.

Moreover it is in safe hands till its delivery. You can also get recent updates through their strong online tracking system. There are many online based companies which hold large accounts with most significant deliverance companies like DHL courier. They are offering a complete process in order to book your parcel and then pass it on to a respected national or international courier service provider.This way of getting online booking will be cheaper to their customers rather than directly approaching the renowned key player like ‘DHL courier’. 

These online based service providers are getting handsome discounts from courier companies for booking parcels on behalf of them. This option saves time for their respected customers to a great extent, as one need not to go to the DHL booking centre. They would come to your home or any other desired place chosen by you to collect your parcel or document.

Competition among this online service provider has led to lower the prices for the customers in order to remain in the market. Just because of this, companies are more readily available to offer best service at minimum prices. Internet technology is enabling the task much easier for courier seekers. They are just a few clicks away from their online based service provider who can collect and deliver their parcel safely.

Best Courier Service for E-commerce

by Aronno Anwar

Why Do You Need to Choose the Best Courier Service for Setting up an E-Commerce Business

Undoubtedly, e-commerce business has been a boon, as a large number of people nowadays prefer to choose online shopping. And it is quite normal that people like to go with the trend that is easy to perform and offer a hassle-free shopping experience in the age where life runs too fast. Therefore, following the trend if you are thinking of setting up an ecommerce business, this is the best time.

However, the purpose of the article is not to focus on the pros and cons of setting up an ecommerce business. Rather in this article, you are going to explore an important and inevitable part of an e-commerce business. Yes, it is nothing but courier service. An e-commerce business cannot be set up without the support of a very strong and active courier service. The backbone of an online business is based on the availability of quick and timely delivery of the products to its numerous customers. Therefore, in the process of building up a new company, you must choose the best courier service company.

In a recent e-tailing event in Gurgaon, the CEO of a logistics company stated that during the festive seasons such as Diwali, the companies always expect sales to double. But this Diwali the number of orders went up by four to five times. Therefore the possibility of a logjam was about to come. However, the entire process was delicately handled by delivering all the parcels to the customers on the promised time and they became possible because of the right choice of the courier service. 

The entry of the startups in the e-commerce business and thereafter their growth depend on the demand-supply chain. In order to maintain the process of this demand-supply gap, you need to choose the Best Courier Service in Delhi if you are aiming to focus on Delhi-based customers.

However, the task of finding out the Best Courier Service in Delhi is not at all easy, as you need to consider the reputation, sincerity, punctuality, responsive action and most importantly cost of delivery of a courier service provider. Moreover, location of your business and target customers are crucial factors as well. Let’s proceed to your search for the best courier service provider for setting up your e-commerce business.

Research on the Location

Although e-commerce business means your products are accessible from anywhere from the country and/or outside of India, however, at the beginning stage you need to focus on a particular region of the country in order to get the best possible results as soon as possible. Therefore conduct a market research and accordingly choose the courier services that are reputable in those areas. For example, if you are aiming to focus on Delhi, Noida and Gurgaon areas for your e-commerce business, you need to choose the Best Courier Service in Delhi that will cover the entire areas and cope up with the distribution network of your company.

Considering Delivery of Courier Company

A courier company has to be fast, forward and proactive in operating the delivery system. Therefore it is always better to choose a company that has an immense reputation of delivering the products on time. Moreover, you need to consider not only from the point of view of receiving the products, but also the process of sending them. instead of choosing one courier service namely DTDC or FedEx, it is better to choose an online courier service company like Courier Genie where you will get several renowned courier service providers like DTDC, KEX Courier, DTDC Priority, FedEx, The Professional Couriers, Prime Time Plus, First Flight and so on. That means you can get all types of delivery facilities under one umbrella.

Terms and Conditions

You need to go through the every minute details of the courier company before signing the agreement with the best courier service. Verify whether the company delivers all types of stuff including foods as some companies have specialisation on delivering particular stuff such as food products or automobile products. Also consider the costs of the courier company. You can use the comparison tools in Courier Genie to get instant quotes and compare them so that you can get the Best Courier Service in Delhi in an affordable budget.

Faster Shipping Methods

by Aronno Anwar

Why Are Faster Shipping Methods Becoming A Necessity?

To be able to understand how to please the customer, one must understand what is driving today’s customers. What is the nature of the customer and what makes him spend and come back for more? The purchasing behaviour of the new age consumer has changed including their demand to be able to track their orders through an online courier service. The below-redefining trends in the market play a vital role in shaping how new businesses operate.

Demographics – As per the Economic survey 2018-19, “Working-age population will grow by roughly 9.7mn per year during 2021-31”, which means more people will be earning and have the ability to spend more. As per the National technology readiness survey, nearly half of the customers are millennials, 29% of customers are between the age group of 35 to 54 and 22% of customers are 55 years and older. The younger consumer base is not only tech-savvy but also appreciates a good effort. An effort to make deliveries seamless and timely will be an added advantage to the small businesses. Whether it is offering same day delivery or offering easy return courier pickup from home at a click will get more brownie points. 

The younger generation of millennials wants speed with service. The conveniences have got them hooked but to keep them stay will be in the hands of the professional courier partner these SMEs hire.

The future belongs to those who can make faster deliveries with excellent service. Consumer experience is the key. That key factor comes when your delivery partner offers the following to you and your customers:

  • Online courier service – It’s important that your delivery partner is online and provides you the updated status of your package. 
  • Professional courier service – Your delivery partner must treat your customers the way you treat them. Therefore, it is critical for SME that the delivery partner’s delivery executives must be well trained and professional. Companies like Pidge hire full-time delivery executives which makes their service dependable. Each of our delivery executives is a background-checked, verified employee.
  • Fast courier service – Customers want everything fast and quick, therefore your delivery partner must make faster deliveries. One day delivery is required to stay in business and your delivery partner must have the facility.
  • Safe and reliable – Depending on your business you must ensure that your delivery partner is committed to these 2 things. 

Choose your delivery partner that compliments your brand vision and delivers exceptional service to your customers. Delivery partners like DTDC Australia is not only a same day courier service but we also offer online courier services along with live order tracking with the most secure delivery. 

advantage for online courier service

by Aronno Anwar

The new competitive advantage for online courier service

As per Microsoft, the human attention span has fallen to 8 seconds (from 12). So to be able to get the attention of the customers, the online courier services have to find a way to impress the customers in less than 8 seconds. With an abundance of options providing same day delivery, it may not be the only reason for creating customer loyalty. The courier services have to build a competitive advantage for themselves. They have to change their approach from a “solution provider” to a “service provider”.

Let us understand the evolution of building a competitive advantage.

The past was all about convenience

Many companies that came into the business their main objective was to position themselves for maximum accessibility. They offered consumers the option to book courier online. They offered courier pickup from home and delivery at the doorsteps. Whether it was a cab-hailing service or food delivery app they hyper-localised the system by providing services through “zones”. But if the consumer wanted to get their things delivered it would not always fall in a particular zone. Therefore, start-ups like Pidge offered them to get deliveries done from places that are not only geographically close to the customer but also beyond the boundaries. For example, if you are living in Gurgaon you could get courier pick up and delivery is done in Delhi. Small and medium business enterprises also benefited from the services of Pidge as they were able to reach new customers in new geographic locations.

With one click consumers or businesses could get courier picked and delivered at their doorsteps. These on-demand courier services that were available anytime for consumers were based on the assumption that the new age working population of India needed convenient services that would save their time running around to get things delivered.

The present is about convenience as well as speed

Once the consumer got used to the convenience to book courier online, they wanted more. They wanted everything delivered instantly. The consumers want a fast courier service that could make deliveries on-time. Imagine you forgot your laptop charger back home; you would not wait for 2 days for a delivery company to deliver it to you. Companies like Pidge changed the idea of on-demand delivery when they started offering 60 minutes courier pick up with instant same day delivery. You do not have to wait for days to get your delivery or travel yourself from one place to another to get items picked. You get courier pickup from home and delivered at your doorsteps through one day delivery that too at the click of a button. With technology innovations, the companies must create a platform that provides ease of placing an order as well as being able to track the status. App-based services like Pidge offer live order tracking maps along with same day delivery. The moment you have placed your order till the time your order is delivered, the consumer can track the order online through the app feature of live maps.

The future belongs to those who can provide convenience and speed with experience

According to Gartner Marketing Survey, “89% of businesses will be competing mainly on customer experience.” Only those who can create an image for themselves can run the show. Like if we think of phones we think of iPhone, for coffee we think of Star Bucks, for pizza Dominos; similarly, the companies must create a brand image that has a recall value to the service customer wants.

Here is how to create a remarkable experience to win customer loyalty.

Know your customers – You should not only know whom you are selling your service too but also what is his age, gender, income, and location. You must study in detail the details of how your customer spends and on what he likes to spend. If you are providing an online app to deliver things from one place to another through one day delivery, it’s important that your customer is tech-savvy and has a phone. Similarly, the problem that your service is solving must be relevant to the age group and the area. As per the National technology readiness survey, nearly half of on-demand customers are millennials. Therefore to be able to provide a service you must know who your customer is. Is your service relevant to him/her? Will he be able to purchase and cherish the service you are offering?

Know what they want – You may have a brilliant idea but is the idea of solving the need or problem of anyone? The feasibility and viability of the idea comes later, first comes the need. If you are providing same day courier service, does your customer get benefitted from it? If your customer is living in an urban area in a nuclear setup and is unable to take time out from his work to run around and get things picked or delivered; then yes your same day courier service solves his problem of the time crunch. Similarly, if your customer is a home entrepreneur and wants to reach out to a wider range of clients in new geographic locations; then your solution would be to provide a courier pick up from home and deliver her creations to her client. Your service adds convenience and saves her time to create things rather than figuring out how to get things delivered. That’s why one of the keys to creating an experience is to study and empathise with your customer’s pain areas and to create a service that solves the problem or the pain.

To be able to make them heard in the noise of a lot of companies selling the same service the companies must change themselves from product-centric to consumer-centric. The future will be bright for those who can create consumer loyalty through exceptional service. As per a report by Accenture 52%, consumers switched their providers because of poor service in the last year. With on-demand online courier services falling like dominos; companies like Pidge are creating their own space to provide exceptional service through convenient on-demand, safe, reliable deliveries through exceptional experience.

How Important Is Warehouse Logistics

by Aronno Anwar

Warehouse Logistics Tips And Tricks

Warehouse logistics are paramount to the smooth running of operations. From worker productivity to keeping costs to a minimum, logistics play an important role in the way your warehouse is managed. There are many ways in which warehouse logistics can be improved and we’ll be outlining them in this article for you.

Optimise warehouse space for maximum efficiency

Maximising your warehouse space is imperative to ensure efficiency and productivity throughout your warehouse. Opting to have racking and mezzanine floors constructed can help you to use the space you have to its full potential. Using floor-to-ceiling storage can be incredibly beneficial, especially when partnered with the right equipment.

Use reach trucks, forklifts and scissor lifts to help employees access stock stored higher up and house products in specific areas that workers will easily be able to find. For example, best-selling items should be easy to get hold of and stored somewhere safe. This will prevent any harm coming to your employees as well as mitigating any damage to the products you’re storing.

It would also be advantageous to group certain items into specific categories, either by industry, sector or relevancy. For example, plumbing parts and components should be stored separately from electrical tools and equipment. This will make items easier to store, re-stock and access, ensuring maximum productivity and ultimate warehouse efficiency.
Ensure staff are fully trained in procedures and operations

It’s important that your workers are trained to the highest possible standards to ensure both their safety and the safety of others. It’s also imperative that your Standard Operating Procedures (SOP) are regularly reviewed and that staff are always kept up to date with any changes in order to be in line with specific processes, all key to achieving mutual goals and expectations.

Things you could consider reviewing and updating accordingly include:

  • The way in which information is shared
  • Publishing regular reports outlining warehouse operations and activities
  • Warehouse developments
  • Packaging concepts
  • Giving sales updates
  • Keeping up to date with industry market trends and behaviours
  • Setting KPI’s
  • Monitoring the way in which processes are performing and identifying where they need improving
  • Putting a method in place for checking orders – this will help to minimise human error

Use technology to your advantage

Modern technology can be incredibly advantageous to the smooth-running of warehouse operations. Over the years, there have been many ways in which state-of-the-art equipment has benefited the industry, all with the potential to help improve your warehouse logistics if you haven’t already made use of the technology available.

In a bid to improve efficiency and productivity, you could implement the following:

  • Tracking software – this will enable you to easily find out how much stock you have, where it’s been transported from and where it’s going to. This will equally benefit those who are purchasing the products from you as they’ll be able to trace the items from the warehouse to their front door
  • Social media – this can be beneficial to customer satisfaction, especially. You’ll be able to respond to queries and reviews in a timely manner, putting customers at the forefront of your work, whether it be business-to-consumer or business-to-business transactions. This will also enable you to make announcements and give updates in real time and without delay
  • Barcode scanning and RFID – once implemented, this can help to reduce levels of manual labour throughout your warehouse, particularly when picking stock and carrying out analytical tasks. Data-driven approaches can also account for the whereabouts of the products you store as well as allowing for forward-planning and a reduction in lead times

Be organised and plan operations accordingly

Organisation is the key to the success of any business, particularly when running a bustling warehouse brimming with a variety of products. Keeping on top of the stock you have, where it is and how much of it is going out is an imperative part of planning and organising warehouse operations.

Not only will you have a tidy, well-stocked warehouse that’s also safe to manoeuvre confidently around, but it’ll also help to increase customer satisfaction. Knowing exactly how much stock you have and knowing where everything is will ensure consumers receive their goods on time, safe in the knowledge that the products they’ve ordered are in stock.

In addition, it’ll help to keep costs to a minimum. Being aware of exactly how much stock you have and how fast it sells will prevent you from over ordering, therefore keeping unnecessary expenses down. It’s also important that employees are aware of stock levels and how to check them. If they aren’t, then further training would be beneficial so as to save time and money in the long term.

Learn from your competitors

Keeping an eye on trends often means looking at what others are doing and whether or not those approaches are successful. Identifying popular processes can help fellow warehouse owners learn and progress in the industry, something which has proven to be highly advantageous for many business owners.

The trends and processes you could learn from include:

  • Popular software implementation and use
  • Effective systems to manage operations
  • Efficient, worthwhile training programmes for employees
  • Incentives for workers to continue in the business and for new workers to join the team
  • Security systems and operations to keep staff and stock safe
  • Social media campaigns and the way in which they interact with customers online
Freight Forwarding for Businesses

by Aronno Anwar

The Benefits of Online Freight Forwarding for Businesses

Why online freight forwarding?

Why is online freight forwarding advantageous? This is the first of two questions. Why not go to all of the different freight forwarding firms and observe what’s going on for yourself, as well as receive rates while you’re there?

Because it saves time. Consider how many quotations you may obtain by going to online freight forwarding firms rather than driving to each one individually. And, as we all know, time is money. The sooner your things are shipped, the sooner your company will start making money.

Having a digital mindset is essential for success

Younger generations find it easier to find freight forwarding services online than older generations. This is due to the younger generation’s more digital mindset. We’ve grown up with the internet, doing business online, making reservations online, and trusting it more.

This is why having a digital mentality is vital for success when making online bookings at freight forwarding services and running an online freight forwarding business. There are numerous factors to consider, but if you have the appropriate mindset, you will succeed. This is particularly true when it comes to monitoring and controlling this type of forwarding service.

Giving free shipping options

No, we don’t imply that you’ll be able to receive shipping alternatives for free. We mean that you will be able to make your own decisions with online freight forwarding. Concerning the packaging of your product, how it should be transported, and whether or not the shipment will arrive on time.

That is, you have the choice of selecting either overnight shipping or less expensive shipping. This was not an option prior to the availability of internet freight forwarding services. Then all you had to do was provide product information and wait for it to be delivered.
In terms of monitoring and controlling this type of forwarding service,

Able to track shipments digitally

This is most likely the most advantageous aspect of online freight forwarding services. You may now follow your shipments digitally as the shipper. Making certain that it arrives at the correct location and time. That your package will not be lost.

It might be a headache trying to locate your shipment without being able to track it online. Particularly if you know the worth of your shipment and are concerned about losing the entire consignment. The ability to trace the shipment digitally or online eliminates complications with finding your shipment. And you can receive all of this in just a few minutes by inputting your tracking number online.

Online cargo forwarding. Is there anything nice about this instead of using services that aren’t yet available online? With these components and benefits, you can be certain that using online freight forwarding services will result in a lot fewer hassles with importing or exporting your products.

Making it easy to transport products successfully, track parcels overseas, and ensure that your order arrives on time. Something to think about if you’re shipping merchandise but haven’t yet used online freight forwarding.

With third-party logistics warehousing and transportation, including air freight and sea freight services to and from key ports such as Brisbane, Sydney, Melbourne, Adelaide, and Perth, DTDC has continued to assist small, medium, and big organisations in achieving an optimal logistics solution

Best Freight Forwarder

by Aronno Anwar

Tips for Selecting the Best Freight Forwarder

For fast and efficient supply chain administration, the use of a freight forwarder is imperative. With global business trade growing exponentially year on year, freight forwarding service providers (Brisbane, Sydney, Melbourne) are in huge demand and each of these companies provide a comprehensive range of shipping services at affordable prices. Despite this, not every freight forwarding company may be as beneficial as they appear on the surface.

The following is a list of top tips for helping customers choose the best freight forwarding company for their business needs.

1) Sector experience and expertise

If a freight forwarding company doesn’t have the necessary expertise and experience in the shipping industry, they are doomed to fail. They must have a comprehensive understanding of every facet that comprises the freight sector to ensure that they can efficiently work for you. The freight forwarding sector involves a considerable number of laws that must be abided by in order to remain compliant.

Even in an age of computers, freight forwarding requires a substantial amount of old-fashioned paperwork that must be filled out correctly, to avoid unwanted delays and additional penalty fees. With the right freight forwarder working in your corner, they’ll be able to help you safely navigate all the red tape and ensure that your products arrive at their destination on schedule.

2) Ability to store, manage and transport large quantities of inventory

The hallmarks of a high quality freight forwarder (for both air freight and ocean freight), is their ability to store, manage and transport significant product quantities. Some freight forwarders simply do not have the necessary capabilities to handle enormous numbers of inventory. If your establishment requires this, then it’s essential that you source a freight forwarding company that can meet your needs.

3) Type of items the freight forwarder is adept at transporting

While some freight forwarders may be proficient in the transfer of any product type, others may specialise in a specific niche. It’s essential that you receive assurances from the company that they can handle your items, before you commit to signing any contract with them.

4) The quality of their global partner network

When considering a freight forwarder, it’s always a good idea to enquire about their assembly of global shipping contacts. An establishment that is tasked with the coordination of products through multiple overseas destinations must possess a wealth of high quality industry professionals, based throughout all major areas of the world. Having this in place, helps guarantee that the status of your inventory is able to be readily accessed at all times, regardless of its current location.

With industry operators available in all key areas, such as docks and airports, they are able to quickly take hold and send your items as required. Upon inspection, detailed documents are delivered to the freight forwarding company, once the work has been completed. A team of skilled industry operatives at every locale, ensures that all items are delivered on schedule and without hassle.

5) Ability to track and trace

One of the best features available to consumers of reputable freight forwarding companies these days, is the ability to track the whereabouts of your inventory at any given time. This enables you to effortlessly keep an eye on your shipment(s) and ensure that they’re going to meet their expected time of arrival. Always be certain that the freight forwarder offers comprehensive product tracking before committing to any contract.

Fool-Proof Marketing Strategies

by Aronno Anwar

5 Fool-Proof Marketing Strategies Any Small Business Can Afford

Have you been racking your brains trying to figure out how to improve your product marketing? Then you have arrived at the right place! The best way to boost your marketing is by investing in the right strategies. And these strategies do not have to be super expensive – there are some simple ones that a small business can adopt along with the best ERP software to get optimum results.

So here is a list of five fool-proof marketing strategies any small business can afford. So let’s get started!

5 Fool-Proof Marketing Strategies Any Small Business Can Afford Getting To Know Your Target Audience

The first, The most significant marketing strategy you have to adopt is that you have to know your target audience. Your target audience or market refers to the group of people you wish to sell your product to. Mostly your target market will have the same characteristics as demographics, habits, and others. An ERP cloud can help you gather and compile all this data in your centralised system.

This target audience will be the ones who will be buying your products. So your end goal should be to understand whether the products you are making are appealing enough to your target audience. If not, you have to change your product specifications to match their requirements.

Using Maximum Pictures

Pictures and videos can help your sales skyrocket in days. Even if you are a new business, you have to attach as many pictures for your products and services. It can help your customers understand the product better and be tempted to buy it. The pictures must be attractive with well-lit backgrounds and enough attention to detail.
As for the videos, they should include product details and help customers understand how it works. You can also include customer reviews and employee story videos to help your customer relate to your brand.

Using Social Media

In today’s world, social media is everything. Whether it is for buying and selling goods, getting to know people, or building brand awareness, social media can help your business grow exponentially. Also, since people prefer to shop online, they are likely to go through online reviews before buying anything from you.
So we suggest starting social media pages for your brand. Here, you can add customer reviews to establish your brand satisfaction and authenticity. You can also interact with customers and get to know more about their needs and wants. What’s more, you can also use affiliate marketing to help you gather more customers.

Using Discounts Or Giveaways

Giving discounts or giveaways is one of the oldest and most fool-proof marketing strategies. It can help you increase your brand awareness in days. After all, who doesn’t like getting gifts for free? You can give special holidays or occasional discounts like Christmas or Thanksgiving sales for discounts.

For giveaways, you can also co-host the event with an influencer or blogger. It can help your business get recognition from a wider audience and can help you improve your brand’s social media account. But we suggest keeping the rules for the giveaway simple so that more people are interested in participating in it.

Maintaining A Good Customer Relationship

Last, the essential marketing strategy is to maintain a good relationship with your customer. After all, if you are rude or ignorant of your buyers, you will lose that particular customer and stand to lose your entire customer base. Thus, we suggest taking the help of CRM for affordable ERP systems to help improve your customer relationship. It would help if you were attentive to their needs, and made sure you attended to their every query and others.
You can also use unique tactics like offering free shipping to loyal customers, sending freebies, or giving special discounts on first orders. These small gestures will ensure that your clients remember you and return to your company to shop again.


And that is how you can improve your sales with these affordable marketing strategies. These are simple yet highly effective, and the only things you need to invest in are your time and an advanced ERP system. So start preparing yourself and your employees to follow the marketing strategies mentioned above. All the best!

myths of marketing

by Aronno Anwar

The 7 myths of marketing a service business

Myth 1: Marketing is a cost, not an investmentWhen you spend time and money randomly on marketing, then it probably is an expense because you’re not generating a return on the resources invested in it. Many people make the mistake of emulating the marketing tactics of large companies (such as image advertising) that just don’t produce good returns for small businesses.

The fact of the matter is that small businesses have to produce BETTER marketing than large businesses because they can’t afford to make mistakes by dropping hundreds or even thousands of pounds/dollars onto campaigns that don’t work. What often happens is that business owners spend lots of money on ineffective campaigns, then erroneously conclude that marketing is an expense, or not worth doing at all.

However, the secret to marketing success is to create a marketing system. A system of activities, strategies, tactics and automation that reliably and predictably create measurable results and positive ROI. I call this the “marketing slot machine”. It’s a slot machine that for every £1/$1 you put in, you get £1.

50, or £2 or £5 or more back out. Once you’ve created this system (which requires a small amount of experimentation and testing), you should be able to turn it on and off at will, and invest as much as you can to gain maximum returns.
Myth 2: Marketing is expensiveMarketing is only expensive (and therefore an expense rather than an investment) when it is either unaccountable or ineffective. There are myriad ways to market you business inexpensively that are highly effective, once you know how.

The key is to understand the elements or variables that go into each activity or campaign, and how they affect the ultimate outcome. This is where most people go wrong, and that’s why their marketing fails to produce the results that they’d hoped for. Often the message is weak or confusing, it’s being sent to the wrong people, or they fail to follow up. Get the formula right, and marketing can be very inexpensive – I spend less than £100 per month on marketing and I’m getting great results.

Myth 3: Marketing means I have to be pushy and sales Good marketing, done the right way is neither pushy nor salesy. It’s a complete myth that pushy, “gift of the gab ” people make the best sales people. Why? Because they spend most of the time talking about themselves or their products and then manipulating people into buying from them. Whilst this used to work, and still does occasionally, it often results in buyers remorse and a general sense of uneasiness on the part of the buyer.

Much of the time it creates resistance and a feeling of wanting to run for the hills – have you ever felt like that?Ironically, the best marketers and salespeople are those who listen. They listen to what potential clients are saying and see if there’s a match between what they offer and what the buyer needs. They build relationships and educate their prospects about how they can help them. The art is to get in front of people who have demonstrated a need or want for what you offer, and who will gladly learn more about what you do and how you can help them.

Myth 4: Marketing produces instant resultsSome people believe that if they keep running their adverts/campaigns that they’ll “increase their profile”, and somehow, magically one day, a stampede of clients will come rushing to their door. I don’t subscribe to that theory, because I believe that all marketing should produce a measurable result that can be observed in a fairly short time frame. If your marketing efforts are not producing obvious, tangible results then you need to look at the elements that aren’t working.
Having said that, marketing is not something you can usually achieve overnight succ

ess in. It’s somewhat like rolling a snowball down a hill – there’s a cumulative effect and momentum increases over time. To create the cumulative effect and momentum requires sustained and consistent effort. Marketing isn’t something you do occasionally, and then put on the back burner. It’s something that you need to do constantly, bit by bit, in the same way that a sportsperson needs to train every day to be good enough for the Olympics.

Myth 5: Once my diary is full, I can stop marketingIt’s human nature that once you’ve got some well-paying work you feel rather pleased with yourself, and focus most of your time on servicing your new clients. However, if you have a sales cycle that’s usually more than a couple of weeks long, then you’re going to come a cropper once the project finishes. Because if you don’t continue to do your marketing whilst you’re working on the project, then at the end of the project you may find that your sales pipeline is empty and you have to start up your marketing all over again. It may then be a number of weeks before people start to progress down your sales pipeline towards actually doing business with you. This is what is commonly referred to as the “feast and famine” syndrome.

If you prefer to avoid these peaks and troughs of income producing activity, then you need to think about how you can do a little bit of marketing on a consistent basis. Even better – create a marketing system that easily and reliably entices prospects into your sales pipeline without huge amounts of effort from you.

Myth 6: My business is small, so I don’t need a marketing planI tried some marketing plan software once. It asked me a lot of questions about market share, mission statements plus product, price, promotion and place. Great fun, if your mind likes to chew on such imponderables. As a graduate of a business studies degree I knew exactly what it was referring to, but had no idea how that was useful to a small business. And guess what – that’s because it isn’t!No wonder then, that most small businesses don’t have written marketing plans, when traditional style marketing plans seem convoluted and esoteric. However, this doesn’t mean that a marketing plan in your head is any better. The question is whether this results in any organised activity.

And to me, that’s the essence of a marketing plan – a blueprint for organising your marketing activities. It doesn’t have to be high-falutin’ or fancy, or be filled with marketing-jargon, but what it does need to do is focus resources on specific action steps that need to be taken to achieve specific goals. There’s a world of difference between carrying ideas around in your head, and writing them down into an organised plan of action.
If you don’t have a written marketing plan, then I urge you to consider this: research suggests that businesses that create a written marketing plan increase their revenue by about 30% after having created one.
Myth 7: External marketing help is expensiveIf you enlist the help of what I refer to as “traditional” marketing consultants, then it probably is expensive. You’re probably looking at thousands down in one shot, rather than hundreds and probably no guarantees of success. It’s quite possibly a stark choice between taking the family on holiday, or paying for your PR or marketing consultant.

If giving up your family holiday doesn’t appeal, then you may choose to go down the route of taking training courses, reading books, attending seminars, enrolling on e-courses and all manner of other self-study options. The problem with all of this, is that there is rarely any hands-on, customised support for you and your business. And, there’s no accountability – or as I like to say – a friendly kick in the pants to keep you on track. It may also take you quite literally years of trial and error to find out what works for your business. And that’s assuming that you even implement what you’ve learnt, which, sadly, most people don’t.

However, a new alternative has emerged in recent years – marketing mentoring or coaching. Rather than paying thousands to have a marketing consultant do it all for you, or struggling up the learning curve by yourself, you now have the option to work with a coach or mentor who can advise you, guide you and show you how to do your marketing for yourself. Plus they’ll make sure you stay on track. If attracting more clients is important to you, and you haven’t yet created your own “marketing slot machine” then I highly recommend you find a marketing coach who will help you create a marketing system that works for you.

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